Mitch Goozé

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Mitch's Propaganda (Bio)

Mitch Goozé is the president and founder of Customer Manufacturing Group. His broad scope of business experience ranges from operations management in established firms, to start-up and turn-around situations and mergers. A seasoned general manager, he has headed divisions of large corporations and been CEO of independent firms, always focusing the company strategy on the most important person in business . . . the customer. Prior to founding Customer Manufacturing Group, Mitch was president of Teledyne Components, a division of Teledyne, Inc., for five years.

*[The concept that the finished product of a company is a Maximized Valuable Customer astounded Mitch when Ted Steinberg presented it to him in 1988. This was the second time he hired Ted as a consultant. The concept explains why Customer Manufacturing Group is the title of his company.]

Mitch’s unique expertise in determining strategic positioning at the corporate or product level has resulted in the cornerstone element of the Customer Manufacturing System – Value Specification. For years he has used Ted's *Who, What and How assessment methods to help companies define what their customers are buying that they can’t get from anyone else.

*[Who, What, and How represent the corners of The Matchmaker’s Triangle which Mitch learned from Ted Steinberg in 1984, the first time he hired Ted as a consultant. The Matchmaker’s Triangle, as a set of tools, is one of the reasons Mitch pressed Ted to open up his journal of notes and share how he: 1) sizes up the potential of a selling situation, and 2) sizes up the potential of a company’s revenue stream and street value.]

Mitch is a recognized expert in marketing, strategic business planning, and customer relationships, He has been invited to speak to business groups across the globe. His ideas have helped thousands of senior executives gain a competitive advantage through the assessment and redesign of their system of manufacturing customers. Click to view clients served by Mitch's company, using the precepts of  The Matchmaker's Triangle.

He has served as an outside director on the board of several companies including Aquatrols, Hunter Associate Laboratories, Ikonos and Telesensory Systems. Mitch is a past member of the Board of Directors of The American Electronics Association and ASUCLA, and The Board of Advisors of the Leavy School of Business at Santa Clara University, The Northern California New Media Center, and the Board of Advisors of Customer Satisfaction Improvement, Inc. He has been an invited guest lecturer at The Columbia University Graduate School of Business and at Stanford University.

Mitch has been an invited guest speaker for 25 years, and published author since 1997, when his first book on marketing, It’s Not Rocket Science: Using Marketing to Build A Sustainable Business, was first published in hard cover. An updated paperback edition was published in 2008. His second book, The Secret To Selling More (dedicated to Ted Steinberg), was initially released in August 2001, and published in an updated paperback edition in 2005. He is the co-author of Value Acceleration.

Mitch holds a B.S. Engineering from the University of California, Los Angeles (UCLA) and an MS and MBA from Edinburgh Business School, Heriot-Watt University, Edinburgh, Scotland.